Ruthless e-Juice is a powerhouse of flavors and blends. With a number of brands under their belt, this company has a strong record of delivering deliciousness. The Ruthless eLiquid line is no different. Featuring bold, fruity and sometimes creamy flavors, there is a combination for even the pickiest of people. If you ever find yourself in the need for something fresher, pick an "on ice" flavor and enjoy some menthol goodness mixed in with your juice.